Jorja Smith – Price Of It All

Synopsis
Set against a heightened world of espionage, deception and emotional fallout, Price Of It All follows Jorja Smith as she moves through a series of dangerous encounters where trust, power and desire constantly blur together. Directed by KC Locke, the film places Jorja at the centre of a cinematic underworld inspired by classic spy thrillers, reimagined through a modern, fashion-led lens.
As the line between hunter and hunted begins to collapse, the video unfolds through stylised action sequences, shifting identities and controlled moments of tension, revealing the emotional cost behind every decision and every betrayal. Combining slick choreography, grounded performances and bold visual world-building, Price Of It All explores the beauty and danger of living behind a mask, where every move comes at a price.
Best Music Video
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